Market Stall Checklist: Your Complete Guide
Setting up a market stall is an exciting way to showcase your products and connect with customers in person. Being well-prepared can make all the difference whether you're new to markets or a seasoned stallholder. Here’s a comprehensive checklist to ensure a smooth and successful market day.
Stall Setup Essentials
- Tables and Covers – I love the folding tables that fold in the middle, making them easier to transport. I actually started out with ones that didn’t fold and ended up needing a trailer. After a couple of weeks, I quickly learnt it wasn’t feasible as space can be quite limited. At least with the folding tables, they will fit in the car. As for the tablecloths, if you buy the fitted tablecloths made out of spandex, you’ll find they look neater and more professional. No more wrinkles making it look untidy, and they will be sleek. Plus, they prevent a gust of wind from showing everyone what’s underneath the table.
- Display Equipment – Use different materials and heights to draw people in. People are attracted to your stall if something catches their eye. It can be easy to overlook a stall if everything is just lying flat on the table. You're more likely to entice people in if they catch a glimpse of your stall from afar. I noticed in the first couple of weeks I barely sold any beauty bags because they were just spread out on the table. My husband put together a tiered wooden stand, and they soon became very popular. Also, by incorporating different materials like a wicker tray, wooden displays, and cane baskets, your stall will look more appealing.
- Signage – Have clear signage for your business name, prices, and any special offers. You may want to encourage people to visit your stall by offering a better price for coming to see you in person. Often, we see online deals that aren’t available in person—by having exclusive offers, you can draw people in. Shade and
- Weather Protection – And lastly, probably the most important piece of equipment you will need is a gazebo, marquee, or something similar to protect yourself and your stall from the elements. The weather can quickly change—one moment you’re sitting in 35-degree heat, and the next, you get 10ml of rain in an hour. Or you can quite literally nearly blow away in 40km winds—thanks, Ballarat!
Stock and Inventory
- Well-Stocked Products – Bring enough stock to last the day but avoid overloading your space. Running out of popular items too early can mean lost sales, but at the same time, overcrowding your stall with too much inventory can overwhelm customers and make browsing difficult. Find a balance that keeps your stall looking full and inviting without appearing cluttered.
- Packaging and Bags – People come to the markets to buy something, and convenience is key. Offering bags for customers to carry their purchases can encourage them to buy additional items. If they know they can easily carry everything, they may be inclined to grab a few extra pieces. Providing paper bags, reusable totes, or even branded bags can add a professional touch and enhance the customer experience.
- Product Pricing – There is nothing worse than stepping into a stall as a customer and wondering if you can afford anything there. It can be completely awkward to have to ask for prices, as it almost feels like entering into a binding commitment just by inquiring. If the price turns out to be more than expected, it can lead to an uncomfortable moment where the customer awkwardly says, “Thanks,” and hurries along to the next stall. The best way to avoid this entire encounter is simple: price your products clearly and then price them again. Have individual price tags on every item? Great! Now go a step further—use a large, easy-to-read display, such as a letter board from Kmart, and list your key prices again. You can never overdo it when it comes to transparency. The more effortless you make it for customers to see the prices, the more comfortable they’ll feel browsing and ultimately making a purchase.
Sales and Payment Setup Cash Float
- Cash Float – Have small notes and coins ready for cash sales. Not all customers will carry exact change, and you don’t want to lose sales because you can’t provide the correct change. Prepare a cash float with a variety of denominations so you can easily handle transactions. A small cash box or a wearable money pouch can also help keep your cash secure and organised throughout the day.
- Card Payment Options – Many customers prefer cashless transactions, so having a reliable card reader is essential. Devices like Square or EFTPOS machines make transactions quick and seamless. Ensure your reader is fully charged before the market and have a backup battery pack on hand. Some markets may have spotty reception, so consider using a card reader that works offline and processes payments later. The WisePad EFTPOS reader is a great option, as it can link directly to your Shopify store, allowing seamless integration with your online inventory and ensuring accurate stock management.
- Receipt System – Whether digital or paper, be ready to provide receipts if needed. Some customers may require receipts for business purchases, tax purposes, or warranties. If you’re using a card reader, set it up to send digital receipts via email or SMS.
Marketing and Promotion
- Business Cards or Flyers - Hand out promotional materials to encourage future sales. I always include a thank you card in the bag after a customer has shopped in person. It includes a 5% discount that is only valid online in an attempt to direct people to your website. It also helps to tell people as they’re leaving to make sure to check out your website and use their discount.
- Social Media Updates - Announce your market stall location and share photos to attract visitors. Leading up to market day, build excitement by posting behind-the-scenes content, such as product previews, stall setup, or even a countdown. On the day of the market, post real-time updates, including stories and posts showing your display, best-selling items, and happy customers (with permission). Engage with your audience by responding to comments and messages promptly. After the market, follow up with a thank-you post, sharing highlights and reminding customers they can shop online if they missed out. Using hashtags relevant to your market and location will also help attract more local visitors.
Comfort and Practicalities
- Weather-Appropriate Gear - Bring sunscreen, a hat, or rain protection, depending on the forecast. I put together an emergency box with everything from Panadol and hand sanitiser to extra letters for the letterboard and a lint roller for the clothes I sell. I’ll put together a detailed list that you can find in my other blogs.
- Comfortable Clothing - While it’s important to remain comfortable, that doesn’t mean trackies and a hoodie. Remember that you represent your business and need to look the part. What does your brand represent? For me, I like to think that I give off a bright and hippy look, so I wear dresses and skirts that match that energy.
- Food and Drinks - Stay hydrated and pack snacks. While we love supporting our fellow stallholders, it can get really expensive. As hard as it can be to resist all of the delicious food at the market, you’ll end up spending more than you make. I always bring a few water bottles, especially if it’s a hot day, along with some extra snacks. I will allow myself to buy one treat, whether it’s as simple as a bucket of hot chips and gravy or the delicious handmade cinnamon donuts with melted chocolate.
Legal and Safety Considerations
- Permits and Licenses Ensure you have the necessary approvals to trade at the market. Whether you’re selling food and need a food safety licence or offering a service or product, you need to make sure you’re covered every step of the way.
- Public Liability Insurance Protect yourself and your business with appropriate insurance coverage. Some markets will have their own or require you to purchase yours. To put it simply, it’s always better to be safe than sorry. You aren’t actually allowed to trade unless you have insurance, but can you imagine if something were to happen and you were held liable? Most businesses wouldn’t be equipped to deal with the fallout.
- Safe Setup - Secure your stall, prevent trip hazards, and follow market safety regulations. Most markets will have a terms and conditions page that will tell you if you’re allowed to use pegs to secure your stall or if they prefer weights to protect their grass. You’ll also find that when space is limited, you’ll be required to put your hazard lights on while driving around other people setting up. Make sure you check out each market’s requirements because they differ at every market.
By planning ahead and using this checklist, you’ll be set for a successful and enjoyable market experience. Happy selling!
